LOYALTY360 – THE LOYALTY MARKETERS ASSOCIATION Emotional Currency With Your Customers

Building Emotional Currency With Your Customers

Presented By InMoment
November

Good relationships usually start off like the lyrics of a Taylor Swift song, “We were both young when I first saw you …” After 15 years the relationship evolves and while it might not resemble a pop song anymore it can grow into something deeper and more meaningful. A good relationship between brands and customers typically starts off the same way. Like in every relationship, there is evolution, as well as critical inflection points during which brands have the opportunity to either deepen or irreparably damage their bonds with customers.
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